Your business can make an impression on 2 billion people per day with Facebook
It’s no secret that Facebook is one of the most widely used social networks globally, with almost 2 billion daily active users since its inception in 2004. Facebook’s designated Business Pages allow business owners to create visibility and forge an identity for their brand in the same place that these 2 billion people have conversations with peers, stay updated on current events, and catch up on jokes.
Facebook Business Pages are like a global business directory; each page lists the business type, contact information, services available, hours of operation, customer reviews, and allow you to share engaging posts with your audience, including photos, videos, testimonials, and promotions.
What Kind of Businesses Need a Facebook Business Page?
All of them! If you are selling a product or service, exposure and awareness are essential; simply put, your target audience can't make a purchase from you if they've never seen you, and don't know who you are. Creating and optimizing a Facebook Business Page creates an additional brand presence that can be found within Facebook and in search engine results, and provides information to your target audience that fosters customer confidence in your business, influences purchase decisions, and encourages testimonials that help bring in new customers.
See Why It's Important »
There are 80 million active Facebook Business Pages - is yours one of them?
Establish Your Brand's Identity & Voice
You may already have a website that indicates the product and services you are trying to sell, but does it provide your audience and potential customers with an understanding of who you and your team are, and your core business values? Facebook Business Pages provide an additional arena to establish how you want your brand and team to be seen.
Values-driven purchase decisions have increased across both Millennial and Gen-X consumers, making a company's core values a competitive advantage in capturing the attention of consumers who are passionate about the same issues.
High Engagement with Word-of-Mouth Marketing
The average person spends roughly 38 minutes per day on Facebook - that’s 38 minutes each day that your business has the opportunity to engage with each potential customer. With 54,000 links being shared every 60 seconds, Facebook is an invaluable vehicle for word-of-mouth marketing; without your own Facebook presence and active posting, you miss out on being one of those 54,000 links, every minute of the day.
An SEO Sidekick
Facebook is also a powerful SEO tool. Facebook Business Pages and posts are able to appear in Google Search Results, just like any other well-optimized webpage; the better optimized your Business Page and posts, the more likely they are to get found both in and outside of the Facebook network. Each page or blog post you share on Facebook from your website is an opportunity for a valuable backlink to your website that is able to be shared over and over, from page to page.
See Why We Do It »
Businesses with Facebook Business Pages optimized by Xi's Identity Team saw up to 50% more referral traffic in the first month.
Custom Facebook Business Page optimization with Xi Digital
The Social Media team at Xi Digital performs advanced keyword research to understand the type of information and products your target demographic is interested in, and the search terms they are using to find them. We then build fully SEO-optimized Facebook Business Pages in order to maximize engagement, drive website traffic, and increase conversions.
We'll create a business description that gets you found in Google, and flesh out your list of services so your potential customers are well-informed, and your web or ecommerce site receives more qualified leads! Identity.Business for Facebook Business Pages includes:
- Business Info setup & Short Name creation
- Keyword-rich About Us, Short Description & Services listings
- Engaging calls-to-action
- Create an example Facebook post for you
A Step Further with Social Strategy
Not sure what to do once your Facebook Business Page is set up? Our Social Media Strategists create Social Media Marketing Strategies using extensive research on the best-performing deployment times for social media posts per social network, per industry, per post type, and per services provided. We create Custom Social Media Calendars, as well as design and schedule posts for clients based on this research, then utilize Analytics Data to track your Social Media Marketing progress.